Bill Sarpong
Media Studies, 45 commercial radio
Fay Steve

Q: Can you give at least 3 purposes of commercial radio, using detailed examples.(300 words)

Throughout the essay, I will be discussing various purposes of commercial radio; referring to some major commercial radio's such as BBC radio 1, capital Xtra etc.

Commercial radio is communicating with a huge audience through a medium they trust. The main purpose of commercial radio is to earn profit for its stockholders, by selling a product to its audience which can be done in the form of advertising. Due to the huge audience some commercial radio stations have, big companies advertise their products with them and both parties end up making profit.
Another purpose of commercial radio is for people(audience) to know what is going on in the world. A lot of people are busy and therefore do not have time to go unto the internet to find out whats going on nationally or internationally so they rely on commercial radio to feed them the latest news. An example is BBC radio 1 who have 9,236,000 listeners per week based on research.
Lastly the purpose of commercial radio is to provide entertainment to listeners. an example is Capital Xtra which airs music throughout the day and has daily interviews with music stars to provide entertainment to listeners. Because of this they've had huge successes in terms of audience growth and target audience.

In conclusion, commercial radio has a purpose in our everyday life from providing us with daily news reports and also entertaining everyone no matter your age, color or gender. Personally, I feel that commercial radio plays a massive impact in the lives of the listeners and its become a part of who we are.

Bill Sarpong
Media studies, 45 commercial radio
Fay Steve

rajar. (2018). bbc radio 1 listening figures. Available: https://media.info/radio/stations/bbc-radio-1/listening-figures. Last accessed 27th sep 2018.
stan. (2018). purpose of commercial radio. Available: http://www.answers.com/Q/What_is_the_purpose_of_commercial_radio. Last accessed 27th sep 2018.

FILM THEORY

STRUCTURALISM- A theory which explores the way in which audience gain meaning from media texts. eg. Horror films have the same code and convention hits helps the demographics understand the meaning behind the film.

SEMIOTICS - A study of signs and their meanings in media texts. eg. How the character James is dressed in the movie James Bond has a significant meaning to the audience and can relate.

AUTEUR THEORY - refers to the director who oversees all audio and visual elements of the motion picture considered to be the author of the movie than the writer of the screenplay. eg. Tod browning who made films such as DRACULA in 1931.

FEMINISM - Explored how the media presents the equal rights of women to the mass public.

QUEER THEORY - builds upon feminist challenges to the idea that gender is part of the essential self and upon gay/lesbian rights studies.

MARXISM - means of production which in capitalist society are in the ownership of the ruling class. the mass media disseminates the ideas and world views the ruling class and deny alternative ideas.

PSYCHOANALATIC - The theory of personality and organisation and the dynamics of personality development that guides psychoanalysis.

2 films

THE INCREDIBLES - the main genre of the incredibles is animation and the sub genres are action adventure comedy and family film. The director of the movie is Brad Bird who is an American director, voice actor and screen writer. he is best known for his animated movies such as the iron giants, ratatouille and the incredibles. The main demographics for the incredibles will be kids and young people under the age of 17. Also because the movie is family friendly the secondary audience will be parents who watch it with their kids.

SKYSCRAPPER - The genre of this movie is an action/thriller with a drama sub genre. The director of the movie is Rawson Marshall Thurber who is an American director, producer, screenwriter and actor. He is best known for directing the film Dodgeball:A true underdog story, central intelligence and skyscrapper. The primary audience will be people who love Dwayne Johnson in action/thriller movies.

 TASK 1

GENRE ANALYSIS: Refers to the act of categorising artistic, musical or lyrical compositions. Genre observation can be based on the observation that a limited set of genres can fully describe the day to day communication of a social group. eg; In the movie "central intelligence" it is a action-comedy movie and delivers aspects of comedy and action blending in together to entertain the audience.

CONTENT ANALYSIS: A research method for studying documents and communication artifacts which might be texts of various formats,pictures,audio or video. content analysis provides a quantitative description. It involves media texts such as print(newspapers, magazines), television, movies etc. eg. In the movie the first purge 2018, the movie is premised around an annual 12 hour period in which crime - including murder- is legal which makes it suitable of the genre horror-crime film.

NARRATIVE ANALYSIS: Narrative means storytelling. it is the way the different media elements in a story are organised to make a meaningful story. some of these elements include documentary, characters, action etc.

RECEPTION THEORY: A reader response emphasising that each particular readers reception or interpretation in making meaning from a literary text. Also referred to as audience reception.

 FAN STUDY: Field of research focused on media fans and fun cultures.

The narrative of the movie JUMANJI is four high school kids discover an old video game console and are drawn into the game's jungle setting literally becoming the adult avatars they chose. They discover that they have to play the game in order to survive - which means battling brave giant bugs, ill-mannered monkeys and even stampeding rhinos. the main theme of jumanji is a comedy and has sub genres of action, adventure,fantasy and a family film. The content analysis is that the movie takes place in the jungle with the characters behaving and acting different from what they do in their normal lives.