FILM THEORY

STRUCTURALISM- A theory which explores the way in which audience gain meaning from media texts. eg. Horror films have the same code and convention hits helps the demographics understand the meaning behind the film.

SEMIOTICS - A study of signs and their meanings in media texts. eg. How the character James is dressed in the movie James Bond has a significant meaning to the audience and can relate.

AUTEUR THEORY - refers to the director who oversees all audio and visual elements of the motion picture considered to be the author of the movie than the writer of the screenplay. eg. Tod browning who made films such as DRACULA in 1931.

FEMINISM - Explored how the media presents the equal rights of women to the mass public.

QUEER THEORY - builds upon feminist challenges to the idea that gender is part of the essential self and upon gay/lesbian rights studies.

MARXISM - means of production which in capitalist society are in the ownership of the ruling class. the mass media disseminates the ideas and world views the ruling class and deny alternative ideas.

PSYCHOANALATIC - The theory of personality and organisation and the dynamics of personality development that guides psychoanalysis.

2 films

THE INCREDIBLES - the main genre of the incredibles is animation and the sub genres are action adventure comedy and family film. The director of the movie is Brad Bird who is an American director, voice actor and screen writer. he is best known for his animated movies such as the iron giants, ratatouille and the incredibles. The main demographics for the incredibles will be kids and young people under the age of 17. Also because the movie is family friendly the secondary audience will be parents who watch it with their kids.

SKYSCRAPPER - The genre of this movie is an action/thriller with a drama sub genre. The director of the movie is Rawson Marshall Thurber who is an American director, producer, screenwriter and actor. He is best known for directing the film Dodgeball:A true underdog story, central intelligence and skyscrapper. The primary audience will be people who love Dwayne Johnson in action/thriller movies.