Bill Sarpong
Media Studies, 45 commercial radio
Fay Steve
Q: Can you give at least 3 purposes of commercial radio, using detailed examples.(300 words)
Throughout the essay, I will be discussing various purposes of commercial radio; referring to some major commercial radio's such as BBC radio 1, capital Xtra etc.
Commercial radio is communicating with a huge audience through a medium they trust. The main purpose of commercial radio is to earn profit for its stockholders, by selling a product to its audience which can be done in the form of advertising. Due to the huge audience some commercial radio stations have, big companies advertise their products with them and both parties end up making profit.
Another purpose of commercial radio is for people(audience) to know what is going on in the world. A lot of people are busy and therefore do not have time to go unto the internet to find out whats going on nationally or internationally so they rely on commercial radio to feed them the latest news. An example is BBC radio 1 who have 9,236,000 listeners per week based on research.
Lastly the purpose of commercial radio is to provide entertainment to listeners. an example is Capital Xtra which airs music throughout the day and has daily interviews with music stars to provide entertainment to listeners. Because of this they've had huge successes in terms of audience growth and target audience.
In conclusion, commercial radio has a purpose in our everyday life from providing us with daily news reports and also entertaining everyone no matter your age, color or gender. Personally, I feel that commercial radio plays a massive impact in the lives of the listeners and its become a part of who we are.
Bill Sarpong
Media studies, 45 commercial radio
Fay Steve
rajar. (2018). bbc radio 1 listening figures. Available: https://media.info/radio/stations/bbc-radio-1/listening-figures. Last accessed 27th sep 2018.
stan. (2018). purpose of commercial radio. Available: http://www.answers.com/Q/What_is_the_purpose_of_commercial_radio. Last accessed 27th sep 2018.
Very good effort! you are on the right track with most of the purposes. All purposes relate to raising revenue however, make sure you do your research with particular components. Main purposes: advertising, seasonal awareness, events, sponsorships, selling newscasts, syndication. Have a look at week 4 on the blog for extensive coverage. Very good layout and good use of bibliography to cite where you have sourced your work from
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