WHAT I HAVE LEARNT SO FAR

At the beginning of the course, I learnt the three key stages of media production and they are Pre-production, production and post production. Pre production is the planning stage which includes script, call sheet, casting, storyboard, treatment etc. which then allows you to progress to the production stage. The production stage is where the main filming takes place. This is the stage where you put all your ideas from pre production into action then when you're finished you can progress onto the final stage which is post production. Post production includes sample viewing, editing, colour grading etc.

We then moved on to the types of research methods and the types of target audience. There are two types of research methods which are primary research(first hand) and secondary research(established). For target audience the main types are primary audience who the film was aimed directly at and secondary audience who are second class of people to watch or buy the media text.

Talking about media text I learnt that there are 10 media sectors namely; marketing/advertising, radio, publication(books), Film, Video games, TV, Animation, Interactive media(websites), Photo imaging, Press(newspapers).  there are three other words that define media and they are forms, text, and industry.

The term Genre originated from France and means type. The purpose of genre is to differentiate a media text and marketing. There are different classifications of genre such as cross over genre, iconography, sub-genre, intertextuality, hybrid/synergy etc.
A cross over genre is a genre that appears in different text and different forms(sectors). eg. horror film, horror website etc.
Iconography are visuals and audio that distinguish a genre. Eg. wearing a mask in a horror film, wearing flashy jewelleries in a hip hop music video.
A sub genre is a genre underneath another genre in a media text. And within that media text there will be elements of the other genre showcased in it.
Intertextuality is when a media text refers to another media text and this is done by institutions to get audience interested into buying their product. Eg. In the American based series THE BIG BANG
THEORY the character Sheldon cooper is seen in countless scenes wearing a flash t-shirt which is a merchandise of another media text. the purpose of intertextuality is to pay homage to another media text
Hybrid is when genres come together to make something new. EG. drama-comedy, melodrama, action-thriller etc.
Synergy is when films, text comes together to make a music video eg. shiro story, David Fincher(imdb.com) fight club, panic club etc.

After genre we moved on to purpose of music videos and here are some key purposes;
1.Promotion of the artist, record label and genre - it showcases the artist on a different level as well as the brand they represent and that generates revenue for the record label and pushes the genre further.
2.Extension of income - This is to get more people interested in the artist and the record label.
3.Extension of outlets - which can be a music channel (the box, mtv live, and capital TV), direct DVD and CD sales (wild style, purple rain) and websites (bbc.co.uk/news/entertainment) and the website can be used to check the charts and what new music video is being released.

We moved on to Producers strategies such as MESCFX. The M stands for mise-en-sene which are the props we see in a text eg.vehicles in a pop music video. The E stands for editing and S is for sound and any audio we hear in a media text.; The C is for camera and it is the angles where a shot is taken and how close,medium, or wide a shot is. FX is for spcail effects in a media text and these are some producer strategies used in media text.

in conclusion, this is what I have learnt so far since we started this course.